Have you ever scrolled through Instagram, Pinterest or visited a website and found yourself in awe by the visuals? Maybe it was the perfect placement of a vintage typewriter, a cup of steaming coffee, or even just a scattering of flowers that caught your eye. You thought, “wow, this brand knows how to tell a story!”
Or maybe you didn’t realize that it was because of the visuals because they were so subtle and strategic.
There’s a secret sauce behind those captivating visuals – props!
In the world of branding photography, props are like the trusty sidekicks to your brand’s superhero. They add personality and depth that turns ordinary photos into unforgettable brand moments. Keep reading for a few of my favorite tips on how to incorporate props into your branding session…
WHY Use Props?!
Using props consistently across your branding materials – whether it be on your website, social media, or marketing collateral – creates a cohesive and recognizable brand identity. In a competitive market, props can be a unique selling point for your brand. They can set you apart from your competitors and make your brand more distinctive. Your audience will start associating those props with your business, ensuring a LASTING impression.
Show Off Your Brand’s Personality
Every brand has a unique personality, and props can help bring that personality to life.
Whether you’re a book lover, a coffee enthusiast, or a health guru, your props can reflect your interests, mission and passions. Showcasing your genuine self will help to foster relatability to your audience, allowing them to connect with you on a personal level.
Props aren’t just about showcasing your personality; they can also highlight what you offer. If you’re a baker, a photoshoot with your freshly baked goods not only looks delicious but also emphasizes your craft. If you’re a tech company, incorporating gadgets can underline your expertise. Props can subtly reinforce your expertise and offerings.
Props are SUCH a powerful tool in your branding toolbox. They’re not cheesy; they’re creative expressions of your brand’s personality, story, and values. They make your business relatable and memorable, creating a deeper connection with your current & future audience. So with all this said…don’t be afraid to have a little fun with props during your next branding session, you might just find the missing piece to your brand’s visual puzzle! 🙂
As always, thanks for reading <3