How To Use Branding Photos On Social Media

Mar 21, 2024

I’m backkkk!! Did you miss me? 😉

Happy March everyone… Can you believe we’re already over 2 months into 2024?! I can’t. 

Today, we’re diving into a topic that is SO important for your business… How to use your branding photos on social media! & when I say social media, I’m talking about everything you could think of… Instagram, Pinterest, Facebook, Tiktok, the list goes on! 

Social media is SUCH a powerful tool for business owners to reach new audiences and connect with other members of your community, but the KEY is using it in a strategic way that draws your audience in.

Read on for my thoughts on incorporating your branding photos in the social media space! 

Strong First Impression

First impressions matter, right? Your social media profiles are like a digital front door to your brand!

Use a captivating brand portrait as your profile picture and a banner showcasing your unique style and offerings. Make them stop scrolling and say, “Yes, this is the brand I’ve been looking for!” Whether it’s a confident headshot or a candid behind-the-scenes moment, let your audience connect with the real YOU.

Then, when potential consumers come across your profile, they’re getting a STRONG impression of who you are, and that you take your business seriously. They’ll get to put a FACE to your brand right away, which will draw potential consumers in even more.

Now, for the good stuff! 

Plan Your Content Strategy

When you take fresh branding photos, you have a starting point to base your content off of. I’ll work with you to take a diverse group of photos that will fit perfectly into your social media feed. 

From there, create a calendar that outlines your social media posts and themes.

Incorporate your branding photos strategically to ensure you’re creating a cohesive and engaging feed for your followers. Make your branding photos the focal point of each post to highlight the authenticity of your brand. Whether that be showcasing your products, education, or client testimonials, let your branding photos be the visual anchor of your content strategy! 

Highlight Your Expertise 

Try turning your branding photos into carousels or static posts that tell a story or share valuable insights!

Take a peek at one of my clients’ Instagram pages, Bri, who uses her branding photos to show off her expertise perfectly! 

You are the professional, so show it! Use your branding photos as a guide to share your knowledge with your followers. For example, if you’re a wellness coach, create a carousel of your offerings, give a glimpse into your passions, or dig deep into a topic that your audience wants to learn about. Use captions to share tips, anecdotes, or behind-the-scenes stories that resonate with your audience. 

Social media will only keep evolving & gaining popularity. Use it to your advantage through strong branding photos! Consistency builds recognition, and by actually strategically using your branding photos, your visuals will become a signature element for your business across all platforms.

That’s it for today… Don’t forget to follow me on Pinterest & Instagram, & book your branding shoot with me today! <3



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